If you’ve been researching into digital marketing and SEO for any length of time,you will have seen that this arena is constantly changing. Staying up-to-date is a full-time job,which is why so many businesses are turning to digital marketing agencies such asfive channels.

Whether you are thinking of going it alone or having a company take care of your needs,here are some things you should be aware of.

1. Voice Search

Voice search refers to services like Siri,Alexa and Google Assistant,which can make recommendations based on organic search results. To take advantage of voice search,businesses should optimize their keywords,so they appear in conversational phrases; the more precisely,the better.

2. Video Engagement

The popularity of video content has skyrocketed. This is partly due to better internet speeds,more social media,and the use of smartphones. Creating content your audience loves will boost your search engine rankings.

3. More Structured Snippets

Google encourages users to click on the best result via custom widgets and Structured Snippets on the search engine results page. If you have top-ranked content ranking for high-volume search terms,Structured Snippets may deliver that info to the user without them even visiting your site.

4. Google Prioritizing Mobile

Modern businesses must get on board with mobile to be competitive. Mobile-friendliness,such as fast loading times and AMP,is a major ranking factor for Google.

5. Social Media and Searching

While there is a lot of focus on search engines,don’t take your eye off social media. Increasingly,people are using social media platforms as search engines. Your business can make the most of this trend with organic and paid targeting.

Digital marketing and SEO help your business not only survive but thrive using solid data and metrics to maximize your online presence.

When it is triggered,the process of director disqualification is handled by the Insolvency Service. Sometimes this occurs when an employee feels one of the directors of their company is unfit. The reasons behind this are many,but any director needs to understand what director disqualification is and how it works.

What Exactly Is Director Disqualification?

The director disqualification process is commenced when the director of a company is thought to be possibly unfit for his post. It must be remembered that anyone can report a company’s director’s conduct as being unfit,and it is at this time that the Insolvency Service will commence the investigation.

What Conduct is Thought to be Unfit

Unfit conduct covers a number of different behaviours that you need to understand.

These behaviours include letting the company to continue trading when it is unable to pay its debts,although it is important to know that ‘Insolvent trading’ may not be a reason to consider that a director is at fault. However,’Wrongful trading’ is a major offence and if a director is accused of this they would be wise to seek legal help. Other reasons are,not keeping correct books,not sending the books,not paying the taxes that the company owes and not providing returns to Companies House. Using company assets or money for personal benefit is another reason that can be seen as unfit conduct.

The Penalties

If the Insolvency Service’s investigation finds that the director is unfit,they could be disqualified for 15 years. In this time period,they will not be able act as a director of a company in the UK or for any a company that has a UK connection. They cannot get around this by sitting in the background either,as forming or marketing a company within this time is also not allowed. If they break these rules,the offence committed means that they could face a fine and a prison sentence of up to 2 years.

Just How Does Disqualification Work

When there is a complaint against a director or the company is involved in any insolvency actions,an investigation will be triggered by the Insolvency Service. At this time,if the Insolvency Service considers that the director has not met the legal responsibilities of the role of director,the director will be told about this by letter. This communication will include the areas where they feel the director has failed to meet the required standards. It will also say thatthey are going to start the disqualification process and how you can respond.

When a director receives this communication,they have 2 ways forward. One of these is to wait for the Insolvency Service to start court action. Here you will be able to disagree in court saying why you think the Insolvency Service is not correct in their assessment.

The second option is to provide the Insolvency Service with a disqualification undertaking. Here you agree to voluntary disqualification and you will not have to go to court. It is however recommended that you get legal help before you take this course.

There are Other Ways of Disqualification Being Triggered

There are other bodies that can apply for a director to be disqualified. However this is only allowed under certain circumstances. Such bodies include Companies House,the courts,a company insolvency practitioner and the Competition and Markets Authority. All of these groups follow a process similar to that of the Insolvency Service.

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