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Ba Israel Business Common Local SEO Errors That You Should Avoid

Common Local SEO Errors That You Should Avoid

Local search engine optimization or local SEO is an important marketing aspect in the world we live in today. Every major search engine puts a substantial amount of importance on local content. If you want your possible new customers to see your business on top for their search,then your content has to be properly optimized,ready and waiting for users to pick up. People do not have the time to dig deep for information on services or on any topic. They rely on the immediate results and an excellent local search can help make that possible.

The best success comes to those who use local search engine optimization properly,but there are those who fall prey to some common mistakes. In this article,we are going to show the most common local SEO mistakes that you should avoid.

Inconsistent or Inaccurate Information

Search engine rules keep on advancing,but they are far from being perfect and can be confused. This means that inconsistent and inaccurate information can only negatively affect your local search engine optimization campaign. Google,Yahoo and Bing will all be thrown off by websites and pages that have different contact information and addresses.

Too Many Local Specific Key Terms

Information regarding your town,city or location can help if used properly. Your content must provide information about your area,but it shouldn’t be crammed with local specific phrases for the sake of having more text. You want to impress your target audience which are the individuals in your local area that you’re trying to reach with content that will get them to act.

Too Much Emphasis on Keywords

Rather than worrying about using keywords that are specific to your niche and location,and then attempting to create valuable content using them,you should instead focus on utilizing simple and easy to use phrases that will surface naturally when creating your content. For the best results with local SEO,you need to develop content and not just local or industry-specific keywords.

Settling on Your Current Locality

Local search engine optimization is constantly altering and so,settling on your current spot on the listings and search engine results pages (SERPs) won’t do you any good. You must constantly engage with your clients and prospects. Blog content,videos,photos and social media posts are an excellent way to connect with your customers.

Concentrating on the Same Keywords

Of course,keywords are crucial in local SEO and are in fact the foundation of this form of marketing. However,utilizing the same few specific keywords every time will not help as every user thinks differently and will search a different set of phrases over time. As such,you need a variety of keywords that are not only simple but applicable to your business. They also must be specific to the local region you are targeting and match the target audience of your campaigns.

Get more advice from SOM – SEO Consultancy Hereford

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Why Your Business Needs Window GraphicsWhy Your Business Needs Window Graphics

When it comes to drawing more foot traffic to your store,engaging outdoor signage can be essential. If you’re wondering how you can more effectively market your business using storefront signs,then read on for advice on incorporating window graphics into your signage.

Promote Impulse Buys

When it comes to attracting new customers to your store,one smart strategy to consider is appealing to their impulse to buy. For example,your graphics can be used to inform customers of a current sale or promotion that you have going on,or it can alert passersby to a new product that you’re carrying. When appealing to customers’ impulse to buy,try to create a sense of scarcity or necessity surrounding your products or services.

Click here to read more on signage

Feature Specific Products

When choosing your business’ window graphic design,it’s important that you remember to focus on the products or services that you want to advertise. It can be easy to get off-track when it comes to this type of signage,so choose which products you would like to highlight,plan to have them in the display window,and coordinate your window graphics to match the theme,look,or function of the featured products.

Read more on custom signs and banners

Think Short-Term

One of the most attractive features of window graphics is their impermanence. Window graphics are inexpensive compared to more permanent sign options,and they can also be easily removed and replaced. This means that when using window graphics to attract people to your store,you shouldn’t get caught up trying to think of words or a design that will have long-term effects. Instead,focus on designing something that can help increase your customer base right now.

More information on business signs

Remember Your Branding

Finally,while window graphics are great for temporarily highlighting the features or characteristics of specific products or services,it’s also important to factor in your business’ branding when ordering this type of signage. Even though your window graphics may be impermanent and promotional,choosing a design that reflects your company’s branding can have a better long-term effect and promote more brand awareness among your new customers.

How To Fix A WordPress Memory Exhausted ErrorHow To Fix A WordPress Memory Exhausted Error

Among the common WordPress errors is the memory-exhausted error. However,it is easier to fix this error by increasing the PHP limit in your WordPress.

Are you experiencing this error in your WordPress website? This article will explain to you how to fix the error through increase of PHP memory.

Please note that if you want to get professional help with this problem on your WordPress site,contact us here: -

Before we get to guide,let us start by understanding this error.

What Is A WordPress Memory Exhausted Error?

WordPress is written in PHP programming language,a server-side language. For effective functioning of each website,it requires a WordPress hosting server.

Similar to computers,web servers require memory for simultaneous running of many apps in an effective manner. However,server administrators give defined memory size to various apps,which includes PHP.

You receive this error whenever your WordPress code needs more memory than the given memory.

Therefore,WordPress memory exhausted error is a standard error that occurs in any website,if the given memory limit to a code or script is less than needed memory. If the PHP memory is less than 64MB,WordPress works naturally to expand the memory. Nonetheless,64MB is in most cases not sufficient.

Often,most website owners experience this error if they have many apps,theme or plugins files operating simultaneously on their blog.

How To Fix A WordPress Memory Exhausted Error

Method 1 – Using FTP

This method needs you to implement changes on your WordPress website files. In addition,you should backup your website before you start this process. Here is how to fix this error using FTP client:

Step 1 – Find Your wp-config.php File

Among the core WordPress files is wp-config.php. This file stores vital information regarding your website settings. Your website cannot function without this file. Furthermore,to increase the allocated memory to your site,you need to edit this file.

You should use FTP (File Transfer Protocol) like FileZilla to edit wp-config.php. FileZilla is ideal for use as it is an open-source tool and it is compatible with all main Operating Systems.

You need a particular set of credentials to connect to your site through FTP. To login to your FileZilla,enter your username and password. Once it establishes connection,you will see some folders in the lower-right side.

Click on the public_html folder. It is the root folder of your WordPress,storing all files of your site. Find the wp-config.php file in this folder.

The public_html has many folders and files. However,you should avoid making changes if you are uncertain about the changes.

Step 2 – Edit The wp-config.php File

The FTP client allows you to implement changes on your website files. Right-click on your wp-config.php file,and then choose the View/Edit option to start editing. In turn,this option downloads a copy of your wp-config.php file,and opens it through your default text editor.

Although this copy contains any codes,it should not concern you,as you just need to add this line of code:

define( ‘WP_MEMORY_LIMIT’,’256M’ );

Paste this code before the line reading “That’s all,stop editing! Happy blogging.” It instructs WordPress to increase your PHP memory limit to the stated size. For example,the line above states 256MB.

After that,save your changes and then close the editor. As a result,FileZilla will ask if you would like to substitute the file version in your server with the edited one. Answer “Yes” for your edited wp-config.php file to upload back on your server.

Now,visit your WordPress site to check if the WordPress memory exhausted error is gone. This method should fix the error. However,if the error still exists,then it means your hosting provider prohibits manual increase of PHP memory limit. In such a case,you should contact them for assistance.

If this is getting a bit to technical for you,reach out to us on Social Media,and we’ll get back to you ASAP.

Method 2 – Using The Command Line To Fix The Memory Exhausted Error

An alternative method to the famous FTP solution. Besides that,only a few users apply this method. Although FTP is an important option for implementing changes on your website files,it is not effective like the use of a command line.

If you use Windows,click on the Start menu >> type cmd >> click Enter to see the command line. You will see a black box in your command line,which allows you to instruct your computer.

Although different systems have different commands,each OS allows you to implement changes on it through the command line. Likewise,you can access your site and edit the wp-config.php file through a series of commands.

In comparison to use of FTP,this process is faster. However,many shared hosting providers lack SSH (Secure Shell Access),a connection that you need to instruct your server through command line. If you have a Virtual Private Server (VPS) or any plan that allows you to have complete access to your server,then you can use the command line.

For a SSH connection,you need to use a client such as FTP. However,it is advisable to use Hostinger,as it does not have limitations,and it supports SSH connections for shared plans.

Once you login to your Hostinger panel,go to Advanced section>>SSH Access tab>>SSH Access Information. Here,choose your connection type as SSH,and then click the Enter button.

In turn,a command line shows up,requesting your username and password. Once you login,it is easier to edit your wp-config.php file. A single command is enough to find and open this file in your WordPress root directory.

Once your editor opens the wp-config.php file,add this text like in method one:

define( ‘WP_MEMORY_LIMIT’,’256M’ );

Ensure you add this line before the line saying “That’s all,stop editing! Happy blogging.” Once you are done,close your editor,and save the changes. Remember to visit your website to check if the error is gone.

Note:

In some cases,the command line does not take you directly to your WordPress root folder. Thus,you need to find it by yourself. To know if you landed on the root folder,you need to type Is in the command line.

This should show WordPress folders like wp-content and wp-admin. If this is not the case,go manually to the folder.

Conclusion

For effective functioning of any website,it needs a web-hosting provider and many resources to run. However,the more memory your website gets,the better it performs.

If you have any questions about how to fix a WordPress memory exhausted error,please reach out to us at this link: -

How To Fix The WordPress Not Sending Emails ErrorHow To Fix The WordPress Not Sending Emails Error

Among the most common issues that most site owners face is WordPress not sending emails error. Most WordPress users complain of their contact form plugin failing to send emails,or not getting WordPress alerts.

However,it’s possible to fix this problem and send emails. The issue is often due to incompatibility or incorrect email setup.

In this guide,we’ll show you how to fix WordPress not sending emails with ease.

Don’t forget to contact us if you want pro help quickly. Use this link: -

Why are you not receiving email notifications from your WP site?

Failure to receive emails from your WP site shows that the configuration of your server does include the use of PHP mail () function.

However,even if the server authorizes this function,most email providers use different tools to minimize email spam. In most cases,these tools try to determine the origin of an email,as stated,a test that most WordPress sites fail.

In such instances,any email sent from your WP website does not make it to the spam folder of your email destination. Therefore,it is advisable to avoid sending your email newsletter using WordPress.

Instead,you should use SMTP (Simple Mail Transfer Protocol),which is the set standard to send emails. As opposed to the PHP mail function,SMTP applies effective authentication that enhances email deliverability.

Although there exist many distinct SMTP services,this article covers just two.

How to fix WordPress not sending emails error

Here are the best SMTP providers to use in fixing this issue:

1) Use Gmail SMTP servers to send WordPress emails

Gmail SMTP servers are one of the best options for sending your WordPress emails. This option allows you to utilize any normal Gmail account in sending out emails. Furthermore,you will enjoy the benefit of enhanced deliverability and avoid the spam folder. Nonetheless,the free version has a limit of 3,000 emails/month. Therefore,to increase the limits,you need to pay for G Suite.

Here is how to configure Gmail SMTP in WordPress:

Step 1

To start,you need to download,install,and activate a free plugin known as Post SMTP. Apart from active maintenance,this plugin is 5-star rated and has more than 30,000 active installations. Also,this plugin works exemplary with Easy Digital and WooCommerce downloads.

In this article,our SMTP server for sending emails for WordPress is Gmail. Thus,we will use the OAuth 2.0 protocol to validate Gmail API access. A secure login system that will not require users to enter their password or username.

Moreover,this plugin supports other providers like MailGun,SendGrid,and Mandrill. This makes it a great plugin to use alongside your chosen third-party SMTP.

Step 2

Go to your Post SMTP dashboard>> Setup>> and click on the “Start the Wizard” button.

Step 3

Here,type the email address you would like to use in sending mail,as well as your name. It is worth noting that most email services only allow sending emails from your validated one.
Once you are done to input your name and address,click on the “Next” button

Step 4

On your next screen,enter the hostname of your outgoing mail server. For example,smtp.gmail.com,in this case. Next,click on the “Next” button.

Remember,some WordPress hosts require you to utilize their mail servers and accounts. They do not allow you to use others. In such a case,you should request the outgoing address from your host.

Step 5

In this step,configure how to establish a connection to your mail server. In this case,we shall use the Gmail API,as some hosts block the default ports.

Thus,select Gmail API and then click on the “Next” button.

Step 6

As a result,you should open a new tab and then use Google to make a new project. You need to visit console.developers.google.com. Use Gmail to send emails to log in. After that,create a new project.

Btw,if this is getting too techy for you,contact us on Social Media for quick support.

Step 7

Assign your new project a name of your choice. Next,click on the “Create” button.

Step 8

Go to the dashboard of your project and then click on the “Enable APIs and Services.”

Step 9

Navigate to G Suite APIs and then click on the “Gmail API.”

Step 10

Next,click on the “Enable” button.

Step 11

Now,go to the left-hand side of that screen and click on the “Credentials” window. After that,go to create credentials and select “OAuth client ID.”

Step 12

Click the “Configure consent screen” on the screen that opens after selecting the OAuth client ID.

Step 13

At this point,you need to input a privacy policy URL,a product name (anything),and your email address. It is advisable you fill out everything and then click on the “Save” button. A privacy policy is crucial to ensure everything is working.

Step 14

You will see a screen prompt of the kind of application. Select web application,and then enter any name that you want. Next,go to the Postman wizard screen and paste both the “Authorized redirect URIs” and “Authorized JavaScript origins.” Click on the “Save” button.

Step 15

Because of clicking the save button,you will receive a screen with client ID.

Step 16

Copy and paste the above in their respective fields in the setup wizard screen. Once you have done,click on “Next” followed by the “Finish” button.

Step 17

Go back to Google Developer Console and add your domain for verification.

Step 18

Finally,click on “Grant permission with Google” to authorize access for your Gmail account.

Nowadays,Google has improved its risk test for new apps,which request user data. Depending on this risk test,some apps need a manual review prior to users authorizing data permissions. Otherwise,unverified apps show an “invalid_scope” error message on the permissions consent page. You need to complete the review for the error to disappear.

Although you can proceed by clicking on the “Advanced” button,you need to fill out the developer app for long-term approval. In turn,you will see an “Access Granted Successfully” message. Likewise,the status of your SMTP will display as Connected. To determine if all is well,send an email.

2) Use Mailgun to WordPress emails

One of the most famous email providers is Mailgun. It enables site owners to send numerous emails that have high deliverability.

Also,Mailgun is a dedicated service provider that does everything to ensure your email gets to its final destination. Nonetheless,it is a paid service that provides the first 10,000 emails free of charge each month.

Here is how to configure Mailgun on your WordPress:

First,go to the Mailgun website and signup. Once done,click the “Add your domain” button.

In turn,an add domain page will appear. Add a subdomain of your WP domain name. For instance,mail1.yourdomain.com. If you don’t have a subdomain,create one on your domain.

Here is how to do so:

  1. Go to your hosting account cPanel dashboard>> domains>> subdomains icon>>enter your subdomain>>. Choose root domain in the drop-down menu>> create button.
  2. After clicking on the create button,a success message saying your subdomain is created appears. Now,go to the Mailgun add domain page and add your subdomain. After adding the domain,the Mailgun shows you some DNS records.
  3. Return to your cPanel dashboard,and click on the “Advanced DNS Zone Editor” icon.
  4. This asks you to choose the domain you would like to change the DNS records. After choosing your root domain name,options for adding new DNS records will appear.
  5. Here,your subdomain is the first TXT. In the name field,enter your subdomain,and then choose TXT as your record type. Next,go to the TTL field and add 14400. The verification settings page shows a value,copy that value in the TXT Data field.
  6. For the addition of other TXT records,repeat the above process.
  7. After doing so,go back to the cPanel dashboard >> MX entry icon and click on it.
  8. This action requests you to choose your root domain. To enter a new MX entry,move down to the bottom of the page. Ensure you have entered the destination and priority values,and then click on the “Create a new record” button.
  9. At this point,you have managed to add your domain to Mailgun. However,Mailgun needs to confirm if the DNS records of your domain are proper. This process may take time as DNS records update slowly.
  10. To see the status of your domain verification,go to your Mailgun account>> Domains page. If Mailgun has verified your DNS changes,you will see “Active” status close to your domain name.
  11. If the domain is active,configure your WP website to start sending emails using Mailgun. Start by downloading,installing,and activating the WP Mail SMTP plugin.
  12. After the plugin is installed,open Settings>> WP Mail SMTP for configuration of the plugin settings. Here,enter the name you would like to use as the sender,as well as your email address.
  13. After that,choose your mailer as Mailgun,and then check the return path box to ensure it matches from the email address.
  14. Finally,enter your Mailgun sub-domain and private API key. This information is mentioned in your Mailgun account,and you all have to click on the links which appear below in every field.
  15. Click on the “Save Settings” button to keep your changes.
  16. You have now successfully configured your WordPress website to send emails through Mailgun. To check if everything is functioning well,go to Plugin settings page>> click the “Email Test” tab.

Conclusion

Although there exist many SMTP service providers,the above methods are enough to fix this issue. If this fails,contact your hosting provider to request solutions.

If you have any comments,suggestions,or questions on fixing the WordPress not sending an email issue,reach out to us at this link: -