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Ba Israel Business How Your Business Can Bounce Back from Questionable Negative Reviews

How Your Business Can Bounce Back from Questionable Negative Reviews

When someone attacks you,your company’s brand or your personal or business reputation,the last thing you want to do is be complacent. Along the same lines as -,you may need to implement more than one process or strategy to manage your reputation,depending upon the sort of risk your business is open to.

Whether or not you choose to make yourself public on the Internet,you’ll still have an online presence. This isn’t just true of celebrities,this is true of most anybody. Lots of customers find social media the first way to look for a fast response and direct access and get in contact with companies. Naturally,this makes social media the first place you want to broadly and fully deploy your best customer reviews to the public eye.

You can improve your online presence even further with more places to publish reviews,such as a blog,active social media involvement,personal profiles,and more.

In addition,on review sites or online directory listings that you manage,such as Google Maps,you can directly stay in contact with your customers,handle complaints if any,and reply to their comments. Just replying to reviews alone will show an increase in commitment & power on your part as a business owner – especially when it comes to acknowledging the plight of the person you’re replying to.

Which brings us to the next point: verifying the truthfulness of a review. In your online reputation management,you must monitor your customer feedback very closely,and make sure every review that comes to you,matches up to a customer who you’ve actually served and who’s on your records. This is so important because some negative reviews can be from jealous competitors vying for attention.

First of all,to get an idea of whether the complaint is true or false,take a look at the reviewer’s handle,how many reviews they’ve posted,the nature of their reviews if they’ve left more than 1,and their history on Google Maps. If the review is posted by one person only,or that person posts only one type of review – fake negative reviews trying to undermine businesses of all kinds – then most likely their comments are untrustworthy,and asking them: “We’ve never had you on record as a customer…is this a possible competitor review?” Don’t sound angry,sound respectful – because fighting fire with fire in public can backfire and leave a nasty burn on your reputation.

Some fake negative reviews can even be pessimistic,assumptive comments posted by people who,while not having worked with you,approach your line of work with a certain skepticism,and want to never miss the first opportunity to blindly denounce the industry based on hearsay and myths without taking a moment to see its virtues.

While it is much more comfortable dealing with kudoses,negative feedback is not always easy to treat with. When you learn how to correctly handle negative feedback,and bolster the positive attributes of what you do just like - does,there is a better chance you will find another customer giving similar negative feedback in future,apart from anything else.

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A Better Patent Attorney for Business Patent LawA Better Patent Attorney for Business Patent Law

Patents are a valuable asset for any company. They can be used to create new & innovative sources of revenue and income for the company. To remain profitable, patents need to be managed well. This post will outline some of the best practices for patent management, including how patents can become an efficient profit center for your business — especially with the help of a https://lloydmousilli.business.site/ !

What does patent law mean and how do businesses use it?

Every country has patent law, the aptly-named legislation that governs patents. Patents give inventors the exclusive right to make, sell & license their inventions. They are a valuable asset for any company because they protect business methods & unique product mechanisms from competition, offer an additional revenue stream through licensing deals, and can be used to guide future research efforts. At the same time, these documents need a certain amount of care and attention: that way, your business`s products don`t become worthless due to neglect.

In the US, patents are registered through the USPTO.

Make Your Patents into Business Asset

From patent application to registration, there are 2 chief ways you can give your inventions a greater ROI: save costs with the help of a patent lawyer, which is explained in better detail at https://www.treesurgeons4london.co.uk/houston-patent-services-houstons-experienced-patent-law-firm/, and increase revenue with a patent portfolio.

In the long run, the savings in cost will be worth it, even though patent attorneys may seem expensive upfront. You won`t have to waste thousands on rejection after rejection.

To increase revenue, your invention can be covered by not just one patent; they can be covered by an entire portfolio of patents. This is possible if you patent not only the content and design of your invention, but also its use and methods for how it`s used or manufactured; for this, there are design patents, and utility patents.

Patent portfolios are more effective overall than a single patent because they protect your invention from many different angles. It gives you options if someone is violating your patents. They allow you to take the fullest advantage of intellectual property law.

Technology companies such as Apple even have a distinct patent portfolio or patent system for each of their products, due to the intricate technology that makes their products as classy and distinctly “Apple” as they are. They have more power in patent battles because unauthorized imitators won`t get impunity when they`re punished.

Patents can even be used as an engine behind brand new & creative marketing campaigns, which can turn out long-lasting.

Patent Licensing Revenues

Another way to turn your patent into an efficient profit center is to license it. You can generate income off others` legal use of the patent while still having full rights over it.

Licensing patents will allow you to leverage other people`s R&D investments and give them access to products or methods that may have taken years or even decades for them to develop themselves. This even reduces competition! You`ve already tried hard enough to compete with your competition, so how about collaborating with them instead?

You can also make a profit by selling patents, rather than just utilizing them while you own them to get a return on your investment.

Generally, inventors can have a protected patent for no more than 20 years from the date granted, including a few mandatory maintenance fees. To obtain and maintain patent protection, inventors must continuously disclose all information known about their invention as soon as it becomes available so that the public will have knowledge of the existence and nature of this new technology.

Patenting usually comes at the finish of product department when the product is ready for primetime. New patent applicants must consult a patent attorney so they are best prepared for success, as www.directionalletting.co.uk elaborately outlines.

How to Prepare for Meetings with Patent Attorneys in TexasHow to Prepare for Meetings with Patent Attorneys in Texas

When inventors consult with a patent attorney (Aheinze.co.uk),they often face a misunderstanding based on the commonly held stereotype of a “crazy inventor.” This understanding is the one that a minority of inventors in the industry agree upon. And yet,minorities can be a huge influence on majorities.

In short,to get solid representation from your patent attorney of choice,and to receive the most favorable terms, you can’t look like a crazy inventor. Sure,even an insatiable “mad scientist” could eventually find the perfect patent attorney after talking with so many. But wouldn’t you rather work with your first choice for a lawyer?

Keep in mind that patent experts are often wary of dealing with independent inventors. Knowledge is key to being better prepared – and above all,you will want to come to every meeting prepared.

One of the greatest obstacles for patent lawyers is when their client can’t or won’t help them. Whether it’s inability to help ( such as language barriers),or unavailability (ie,never available) who tries so hard to be ‘helpful’ that the attorney can’t make head or tail of what they’re facing and hearing.

The patent lawyer (read more at Aheinze.co.uk) is here to represent you. They are not the inventor. If you really have a unique invention,you know the invention better than anyone else. Your relationship with the patent attorney begins with the first meeting. The first impression is the strongest,so we can’t repeat this enough: you must come well prepared.

Inventions come in all shapes and sizes,so it is difficult to provide a broad consensus of what exactly you need to prepare when you’re coming to the meeting.

However,we can provide information on certain key points that the patent attorney needs to know,regardless of the type of invention:

  • The basic configuration of the invention

  • Optional upgrades to the invention

  • Diagrams and pictures. When it comes to key aspects of the invention,every picture tells a story.

  • If you have artistic skills,use line drawings as much as possible. They are an effective way of breaking down the invention into greater detail,particularly when you can create an “exploded-view” line drawing.

Prepare a package of detailed information on your invention,both written and with diagrams.

Your patent attorney will be much more highly likely to realize that you’re taking your invention seriously. It makes their job easier: they don’t have to sort out unorganized information,and it creates more value in the relationship.

Summary of Patent Law Tips

  1. Come prepared

  2. Present your invention coherently

  3. Prepare a detailed written description of your invention

  4. Take pictures – and if possible,draw line diagrams – that show the most important,unique features of your invention

Follow these tips,and you will find it much easier to work with the patent attorney you want to work with,rather than one who is desperate.

If this initial process of sufficiently describing your invention may seem somewhat intimidating,know that as an independent inventor there is help. There are patent attorneys who can advise you on the process. Patent Attorney Houston has advised inventors in putting together a strong patent package.

How to Discover the very best B2B Marketing AgencyHow to Discover the very best B2B Marketing Agency

In order to find the best digital marketing agency,first,we require to comprehend “what is digital marketing”,”will digital marketing benefit your organisation” and respond to the question “how do I get more leads for my organisation?” – which need to be the purpose of any marketing.

What is a B2B Marketing Agency?The dictionary meaning of Digital marketing is the marketing of products or services using digital technologies,generally on the internet,but likewise consisting of mobile phones,display advertising,and any other digital medium. So simple to sum up in one sentence,yet it can be a complex procedure to solve and to guarantee that all of your digital marketing is interacting,not as silo activities. This is where the know-how and experience of the best digital marketing companies can be extremely advantageous.

Conventional advertising,papers and paper directory sites,such as Telephone directory,are significantly less effective for companies. Whilst a couple of years ago individuals would go to a computer system to look for a service or product,nowadays individuals are connected to the internet throughout the day,every day and “live online”. Trying to find info,a service or product is as fast and simple as browsing on a laptop or computer system at work or getting their mobile telephone or tablet. Digital marketing focuses on getting your info,products and services in front of individuals when they are looking online. The very best digital companies comprehend the purchasing procedure of your products and services and guarantee that your info is prominent to the prospective client at the proper time. In the digital marketing world,the various stages of the purchasing procedure i.e. research,factor to consider and purchase are called “micro-moments” and the very best digital marketing agency will provide the pertinent info,product or service at the targeted time in the purchasing procedure.

Whilst some digital marketing companies will likewise produce and manage traditional advertising or organisation marketing,such as newspaper advertising,expert digital marketing companies will focus on online marketing instead of “marketing companies” who frequently focus on TV,radio and print marketing.

Regardless if your organisation is business-to-business (B2B) or business-to-consumer (B2C),digital marketing can be a fast,typically immediate,and trusted way of getting leads into your organisation and increasing earnings. The very best digital marketing companies will manage all of the digital advertising based on roi (ROI) ensuring the leads created are at an expense that makes organisation sense and increases earnings levels. Digital marketing will benefit your organisation and responds to the question “how do I get more leads for my organisation”?

Digital marketing,in some cases described as website marketing,can be broken down into a variety of crucial functions and services:

SEO ProvidersOnline search engine optimisation,most frequently abbreviated to “SEO”,is the procedure of getting your website discovered on online search engine like Google when individuals make a search pertinent to your organisation,product or services.

Regardless if your website is e-Commerce or offering services it will drive leads and sales into your organisation if it is discovered for the search terms individuals utilize (typically described as “keywords”) to search for them in Google.

SEO requires experience and understanding of how Google reads your website. What messages and info you desire Google to read for a web page or website and understanding where to put that info so online search engine can find it. A good SEO company will have a proven track record of ranking websites high in the search engine result.

SEO works finest when the tested methods of acquiring rankings are used in combination with newest patterns that are driving traffic. An example of this is the “near me” phenomenon,which has actually seen a 150% growth in the last 12 months,where mobile phone users are including “near me” to their search question i.e. “SEO Company near me”. These clients are seeking to purchase and purchase from a local product or service supplier.

Although SEO can be a stand-alone service,it is most effective when integrated with PPC,social networks and reputation marketing. SEO is likewise the cornerstone of effective PPC,social networks and reputation management projects.

Pay Per ClickPay Per Click (PPC) typically described as “Google Marketing” or “online advertising” is where you position adverts at the top of the search engine result for specific search terms. These search terms can be the words individuals utilize when in the “research” stage of making a purchase or targeted at the “purchasing keywords” when prospective clients are seeking to purchase.

Although your advert,depending on your budget,can be revealed each time a search is made,you only pay when a web user clicks your advert and is taken to your website or calls you direct from the search engine result page meaning you only pay when you get a click from a prospective client thus the name for this kind of marketing of Pay Per Click (typically shortened to PPC).

Just how much you spend for each click is identified by a couple of aspects. The “expense per click” (abbreviated to CPC) is identified by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the prospective client land on. These aspects add to your overall “quality rating”. The greater your quality rating,the less you pay per click and less you pay per lead into your organisation.

In the UK,Google has the vast majority of search traffic and the majority of your budget need to be put their,nevertheless,you will not wish to miss the smaller sized,yet still considerable capacity for clients from online search engine like Microsoft’s Bing platform,and a little part of the budget need to be designated to other online search engine. Likewise,the very best PPC management companies will likewise discuss spreading your PPC budget over a variety of projects focused on various parts of the client journey. A small part of the budget need to be designated to the research phase of the purchasing procedure when individuals are using broad search terms to find info,a little part of the budget when individuals are searching for yours,your rivals or market leaders company name. The majority of the budget when prospective clients are using search terms straight associated to making a purchase and finally,a little part of the budget to re-market (show your advertising to individuals who have revealed an interest in your product or services by visiting your website) to catch and drive up conversions from the clients formerly promoted too.

The very best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the company has a proven track record in providing premium projects,which generate good competitive/low CPC’s and deliver high and favorable ROI’s. The very best PPC agency will have a robust PPC management procedure in place to rapidly react and capitalise on modifications in the PPC projects of your rivals.

Unlike SEO,that can take some time to be fully effective,Pay Per Click is immediate in the reality that as quickly as your projects are live they can be generating leads for your organisation.

PPC is extremely effective when performed in unison with SEO. A well-optimised website will improve the quality rating of your Google ad campaign resulting in a minimized “expense per click” implying you get more leads for your budget.

Social Network MarketingSocial network platforms such as Twitter and facebook are now legitimate places for a company to bring in leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your organisation offers to consumers or other companies,your prospective clients are on Facebook and using it typically.

Facebook is excellent at raising awareness during the clients “research” phase,reminding them of your product or services during the “factor to consider” phase and putting your specific products in front of prospective clients at the “purchasing” phase. With such a large audience and the flexibility to target clients throughout the purchasing procedure,Facebook can be a great avenue to generate leads and sales and to deliver a fantastic roi.

A good digital marketing agency will have a proven track record in providing extremely effective Facebook ad campaign. The very best digital marketing companies will be able to demonstrate the conversion rate and expense per lead of your social networks marketing.

A good digital marketing company will utilize one of the handful of recognised review platform and supply the tools and ways of enabling you to catch,manage and react to client evaluations.

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