The Ninth Major Zurich Axiom: On Optimism versus Self-confidence

Starting a home business can be a scary thought for anyone. You never really know if you have the supply,the tools,and the ability to be able to sustain yourself in the long haul,all while putting your career,and your finances,at risk. The risk increases exponentially if you are unfamiliar with the ins and outs of running an online business as well,including being tech savvy. Fortunately,the choice of whether to put it all on the line became a lot easier through the Online Entrepreneur Academy.

Though it is a relatively new program,the Online Entrepreneur Academyhas already provided several home business owners with the tools they need to succeed in their endeavors. Students in the program will take classes for one year,learning from actual successful entrepreneurs on how to get the most from their company. It is a program that is designed to not only give entrepreneurs tips,but also what to expect,and how to handle the unexpected.

How is it Different?

What sets the Online Entrepreneur Academy apart from other courses in business is the variety of information covered. Many courses focus on one aspect of business,such as marketing,brand awareness,or product creation. The OEA combines all of those aspects into a one-stop-shop,educating their attendees on all aspects of running a company,not just a few areas here and there. Upon completion of the program,entrepreneurs will be armed with knowledge in a wide variety of areas,and will feel confident in their ability to successfully start their company.

Who Qualifies for the Program?

The only thing that the OEA asks is that their students are willing to learn,and are hungry to abandon their normal 9-to-5 jobs for exciting new opportunities. Whether that is a student fresh out of school,an already established owner,or a retiree that is looking for extra income,the Online Entrepreneur Academy can provide them everything they need to succeed.

This morning I woke up, turned on the pre-loaded coffee maker, splashed water on my face, brushed my teeth, put on my workout clothes, organized the furniture so I would have space to do each the dreadful (not actually) exercising, and logged into the digital workout. This was not necessarily the case, learn more about owl symbolism in native american culture. When COVID-19 struck, I think it’s safe to say that lots of our previously discovered daily routines went out the window. If you are like me (and many humans), this probably made you feel somewhat anxious… until you were able to create and settle into new routines. People are pattern seekers, and routines can bring order to scenarios that feel helpless. They can relieve stress and, once heard, give our wisdom time and space to think thoughts that are more complicated than, say, “How do I render this Zoom assembly without anyone noticing?”Routines from the ClassroomI would argue that educators understand that the ability of routines better than any other group of professionals. In fact, the very first few weeks of school are generally devoted to helping pupils learn expectations, procedures, and routines that will help the classroom run like a well-oiled machine. Whereas course expectations or”rules” are such global, philosophical principles for pupils that talk to school culture and security, routines address the specific activities throughout the day that reinforce or support the expectations.For instance, one of those classroom expectations within an early childhood classroom may be, “We’re safe with our bodies.” This is the global classroom principle that is referred to over and over again. Arguably, a lot of the day for pupils is spent completing routines. Why is this significant? Well, in addition to helping children stay safe, once pupils learn the routines, their brains can concentrate on exactly what we REALLY want them to learn, while it’s literacy, mathematics, or how to become a good friend. Pupils who require a lot of repetition to learn new skills, like those with disabilities or developmental delays, gain greatly from classrooms that have predictable, consistent routines set up. And, routines help educators! Once routines are learned, teachers get to center on instruction!There are some great beginning of the year classroom routines featured on Pinterest, like this example:This fall, many people will be going straight back to brick and mortar instruction and our students will be joining us. This is going to be an adjustment, to say the least, and putting solid routines set up will help everyone feel less stressed and more protected. Some routines from our pre-COVID planet will stay the same, but some new, “COVID” routines will be created to ensure that all pupils are following current security instructions to the best of their abilities. Some examples may include lining up in a safe social space, cleaning up after centers or work time by putting used substances in a”filthy” bin, or pupils sanitizing their hands prior to assessing individualized fittings and transitioning to a new place.Planning for New RoutinesWhen thinking about producing new”COVID” routines, start by asking these questions:What are the pre-COVID routines that will stay the same?Are there existing routines that need to be adjusted for security?Are there new routines that I need to add?Who will be implementing the routines? (Teacher, paraprofessionals, and related service providers?)How will the routines be taught? (visual supports, prompting, modeling, music?)Are there some students in my course that will need modifications to some regular because of their disabilities? (by way of instance, a pupil with Autism is functioning on tolerating the feeling of getting wet hands and becomes very anxious when asked to scrub his hands.)Are there choices for those students that can get them nearer to the security instructions?

As you’ll see,there are many ‘flavors’ of affiliate marketing: different approaches,different platforms,most of which can rightfully be termed “affiliate marketing”.
You probably have your own notion of what affiliate marketing looks like,what comes to mind when you think about the business of affiliate marketing – product review sites,Amazon affiliate links placed on a blog or within articles,promoting affiliate products to a mailing list,etc.

This is not intended to be an almanac of disparate affiliate marketing tactics.

Overview

1. Choose Your Niche / Topic
2. Develop Your Keyword List
3. Create Your Content
4. Build Your Website
5. Monetize Your Website
6. Drive Traffic
7. Optimize & Improve
8. Expand

Conceptually,affiliate marketing like this is fairly simple & straightforward: Choose your topic,determine which keywords & phrases are used to search in that topic,write articles optimized for those keywords,build the site using the content you created,add links to related affiliate products,then get the attention of people interested in the topic. For additional help on this affiliate marketing process:-

Visitors show up to browse the content,and some percentage click through and buy from your affiliate links,thereby generating your profits.

Here,we will break this down into a series of digestible and doable steps,building one on top of the next,until you have your business up,running,and generating revenues.

None of these steps is terribly complex or mystical; in fact,most have many ways to accomplish them,even many ‘right’ ways. But the difference between just ‘doing’ them,and doing them in a way that gets the results we’re after,while often subtle,are absolutely the difference between success & failure.

There are many ways to choose a niche,build a site,and drive traffic,but only a few will that result in strong,continuous conversions – the sales that produce your profits.

What is a niche anyway?

Your niche or topic is the basis of your website – it’s what your site will be about,it’s “Reason For Being”.

Choose the ‘wrong’ niche,and the best you can hope for is a constant struggle; more likely you’ll simply fail.

Choosing the ‘right’ niche won’t,by itself,insure success,but it is the single biggest determining factor,and what drives all subsequent steps.

If there’s anything ‘hard’ about picking your niche,it’s having to choose from so many excellent potential opportunities.

Once you know how to come up with and qualify niche ideas,the real fun begins – because as you’ll see,there are a near-infinite number of
good,lucrative niche site ideas waiting to be exploited. Your biggest problem will be deciding which to pursue

That said,I often hear from people who are just starting out that choosing a niche is difficult or frustrating – even mindboggling.

The four most common “complaints” I hear are:

1. Not knowing where to begin;
2. Not being able to come up with good ideas;
3. Not knowing if an idea will be profitable;
4. Not knowing if an idea is achievable.

One of the most important aspects of choosing your niche or topic is your “Reason For Being”.

Your Reason for Being is the reason your website exists,the justification for visitors to go there. Without a good,clear Reason for Being you’re sunk before you even begin.

Reason for Being answers the question “why would someone take the time & effort to visit your site”,shapes the approach you take,and dictates your content.

Suppose I have a passion for animals,and decide I want to create a site in the ‘pets’ niche.

After brainstorming,looking around online,thinking about my own experiences,etc.,I decide to create a site about keeping pets for apartment dwellers. Having lived in big cities and being a pet lover,I know there are unique challenges and restrictions for pet lovers in the city. Large or very active dogs,for instance,don’t typically do well living in an apartment. If it’s a walk-up,that poses additional challenges. Even tropical fish can pose problems – very large aquariums are immensely heavy and require firm,strong flooring underneath.

If I were to simply build a site without consideration of my Reason for Being,it would end up being a hodge-podge of marginally-related articles,with little cohesion or connectedness.

Looking at this example,however,I can come up with a clear,strong Reason for Being: addressing the specific challenges facing apartment dwellers who want to have a pet or pets. Now,instead of assembling a hodge-podge of articles,I can map out a strategy that will dictate my content:

• Dog breeds that adapt well to apartment living
• Desensitizing your dog to noise & activity
• Treadmills: exercising your dog when you can’t take him out

Your Reason for Being provides the reason for someone to visit your site. The clearer and more specific your Reason for Being,the better off you’ll be.An easier,obvious example is a review site. A site reviewing coffee makers would have as it’s reason for being,comparing different coffee makers in order to make a purchase decision.Improving the Reason for Being,we might instead build a review site around a narrower,more specific choice,for example “Home Espresso Makers”.

While there may be less people looking,it will be considerably easier to get and convert visitors looking to find out about and purchase a “Home Espresso Maker” than just a generic “Coffer Maker”.Taking that a step further still,”Home Espresso Makers For Price-Conscious Shoppers” is a clear,direct,and specific Reason for Being.

Someone looking for a low-priced home espresso maker will literally light up if they find a site devoted to “Home Espresso Makers For Price-Conscious Shoppers”.Examples of strong Reason for Being’s include:

Review & comparison sites

‘How To’ and tutorial sites

‘Top X’ and ‘best of’ sites

Unique solutions (i.e. ‘home remedies’,or our example above,etc)

Expertise sites

Unmet needs

‘Better mousetraps’

Whatever niche or topic you decide on,make sure you frame it with a clear,specific Reason for Being.